Kolhapuri chappals’ GI tag snippets

Karnataka and Maharashtra have jointly applied for GI (geographical indication) tag of Kolhapuri chappals that’ll ensure that there aren’t any copies of the native product. Geographical Indication (GI) is a sign used on goods that have a specific geographical origin and possess qualities or a reputation that are due to that place of origin. While not a branding process, they increase the brand value of the product in national and international markets. G L Verma, assistant registrar of trade marks and GI, said the tag ensures the name of the product is not misused by others trying to take advantage of the recognition value that a product from one area might have. GI is governed by the Geographical Indication of Goods (registration and protection act) 1999.