Amul is a $3 billion brand

Co-operative dairy giant Amul is now a three billion dollar brand.The Gujarat Co-operative Milk Marketing Federation (GCMMF) that markets brand Amul has reported a sales turnover of Rs 9,780 crore for the fiscal year 2010-11, a growth of 22 per cent over previous year when it had registered Rs 8,002 crore annual turnover. Putting together direct sales done by all the 13 district dairy unions of Gujarat, which are member unions of GCMMF,sales turnover of brand Amul has touched the Rs 13,500 crore mark–US $ 3 billion. “We have now set the target of crossing sales turnover mark of Rs 12,000 crore for the current fiscal year,which is in tune with our target of achieving sales turnover of Rs 30,000 crore by 2020,” managing director of GCMMF R S Sodhi said. Amul had achieved the distinction of becoming country’s first billion dollar co-operative brand just four years ago in 2007. At the same time, sales of Amulspray, which is India’s largest selling infant food, has crossed Rs 1,000 crore mark turning the infant food into a Rs 1,000 crore brand. “In all major product categories, we have received double digit volume growth. In spite of increase in prices, there is tremendous growth in sales of Amul milk,butter,Amulspray, Amulya, cheese and paneer,” says Sodhi. Sale of Amul milk has brought in revenues to the tune of Rs 4,300 crore during 2010-11 up from Rs 3,000 crore during 2009-10 and Rs 2,200 crore in 2008-09. Sale of Amul brand milk is around 70 lakh litres per day at present.