Moving ahead with its aspiration of emerging as a global SUV player, Anand Mahindra-led M&M on Thursday launched the XUV500. The XUV500 is Mahindra’s biggest product initiative after the 2002 launch of the Scorpio, a product that had redfined the company’s standing in the Indian passenger vehicle market and helped it emerge as a mainline brand beyond rural and semi-urban markets. The company has gone in for a very aggressive pricing for the 2.2-liter diesel engine SUV, tagging its entry variant at Rs 10.8 lakh and the top-end at Rs 12.88 lakh (both ex-showroom Delhi). The product — that will be launched in South Africa on Friday
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