Narendra Modi has enlisted India’s original dotcom poster boy Rajesh Jain and B G Mahesh to drive his social media campaign in the run-up to next year’s general elections.
Jain, who famously sold India-World to Sify for Rs.499 crore triggering a dotcom rush in the late ’90s, and Mahesh, who founded IndiaInfo and OneIndia, are putting together a 100-member content and technology team in Bangalore to drive Modi’s internet campaign.
The 2014 Lok Sabha elections will not be the first in India’s history to be fought in the era of social media, but it will certainly be the first national-level polls to be conducted since social media came of age.
India’s more than 140 million users, which political analysts say is Modi’s core constituency, is the fastest-growing internet traffic globally. And no matter which side of the fence you’re on, there’s no getting away from the fact that Modi’s social media cache is higher than anybody else’s in the land – certainly higher than the opposition’s.
In 2010, Jain’s Netcore acquired Mahesh’s Greynium Information Technologies, the owner of Indian language portals OneIndia, and classifieds business click.in and the two are using their cumulative internet and business acumen to push Modi to power.
Jain’s popular blog makes no bones about his support for the party or for Modi.
Jain and Mahesh are widely reported to have been on a recruitment drive to seed Modi’s social media campaign with relevant content.
Jain, who famously sold India-World to Sify for Rs.499 crore triggering a dotcom rush in the late ’90s, and Mahesh, who founded IndiaInfo and OneIndia, are putting together a 100-member content and technology team in Bangalore to drive Modi’s internet campaign.
The 2014 Lok Sabha elections will not be the first in India’s history to be fought in the era of social media, but it will certainly be the first national-level polls to be conducted since social media came of age.
India’s more than 140 million users, which political analysts say is Modi’s core constituency, is the fastest-growing internet traffic globally. And no matter which side of the fence you’re on, there’s no getting away from the fact that Modi’s social media cache is higher than anybody else’s in the land – certainly higher than the opposition’s.
In 2010, Jain’s Netcore acquired Mahesh’s Greynium Information Technologies, the owner of Indian language portals OneIndia, and classifieds business click.in and the two are using their cumulative internet and business acumen to push Modi to power.
Jain’s popular blog makes no bones about his support for the party or for Modi.
Jain and Mahesh are widely reported to have been on a recruitment drive to seed Modi’s social media campaign with relevant content.
Needed - your Declaration of Intent - NOW !
ReplyDeleteA few months back , Planning Commission had prepared a scheme to distribute free smart phones to 71 million poor families
Recently , Kapil Sibal has submitted a scheme to distribute ( of course , free ) to children studying in Government schools ,
25 million smart phones
9 million tablets ( computers )
That would cost , somewhere between Rs 7,000 Crores to Rs 10,000 Crores
Earlier this week , a group called Smartnamo , has announced two models ( Safron 1 / Safron 2 ), of smart phones in honor of Narendra Modi
I believe top brass of BJP are considering to distribute 20 crore of these phones to youth between the age of 18 to 25 – free of cost , of course !
At Rs 1,000 per phone , BJP would need to raise Rs 20,000 Crore for this project
No problem !
India’s “ Businesses / Industry “ would oblige , since 75 % of industry-leaders want Narendra Modi to become the next PM
And these phones are believed to come pre-installed with a mobile app , ( called , VotesApp ? ) which will enable the young owner/voters to vote in 2014 National Elections , by simply touching the VOTE button , having finger-print recognition ( ala , Apple’s iPhone 5C )
Now , here is the most likely “ political specification “ of these phones :
Irrespective of , whether the owner / voter is residing and registered in Kashmir or Kanyakumari or anywhere else , the vote will get cast in favor of the local BJP candidate !
That would be one way to garner 275 seats in the Lok Sabha !
More seriously speaking , BJP will miserably fail to deliver on its corruption-free , Good-Governance promise , if it gets voted to power with less than 275 seats .
Secret behind NaMo’s success story in Gujarat , is BJP majority in local assembly. No relying on corrupt coalition partners to carry out any reform !
And to get that kind of “ Absolute Majority “ , BJP must stop promising freebies and publish its ACTION PLAN for the first 100 days in power
TV opinion polls notwithstanding , even NaMo euphoria will fade away , if BJP continues to shy away from publishing , before October-end , its “ Declaration of Intent “
• Hemen parekh [ 19 Sept 2013 ]