12.11.14

Premier Inn bets big on India

Premier Inn, a mid-market British hotel chain, has identified India as one of its top three strategic markets outside the UK for development and growth of the brand, a top executive said.
Premier Inn is the largest division of multinational hotel, coffee shop and restaurant chain Whitbread, which also owns Costa Coffee. It currently operates three hotels in the country , in Bengaluru, New Delhi and Pune. Two more are scheduled to open next year in Goa and Chennai. Vely said said Premier Inn has so far invested around Rs.180 crore (excluding land cost) in its five hotel projects in the country .
The company has also signed a management contract with Mumbai-based Kamala Group to operate a 350-room property in south Mumbai's Worli, which is a part of a larger mixed-use development project.The hotel is expected to open by 2018.

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