Dell India

Dell Inc, the world's second largest personal computer maker, expects to clock revenue of $1 billion from India by next year. The company's run rate for this year is $800 million while it clocked $700 million in revenue last year. "India is the fastest growing market for us, though we are seeing huge growth in other emerging economies like China, Brazil and Russia," said Michael Dell, chief executive, Dell Inc, on the sidelines of the launch of Dell's Latitude E series and Precision notebooks in India .India is among the first three locations where the new range of products have been launched. "This is of great significance to us as the notebooks have only been launched in San Francisco and London last night," said Dell. The US-based company is seeing huge growth from the government, SMEs and the financial services sector. "By 2015, the number of PCs in India will grow 10 times and in the last year our personal computer sales in India grew by 99% compared to the previous year," said Dell.
The company is also looking at a foray into the lower end of the spectrum and launch lowcost PCs. "Our strategy has always been to deliver value for money products and we have to see how we can do that in the lower price range. We are looking at creating a Nokia-like perception in the country," said Paul-Henri Ferrand, president, Asia Pacific, Dell.
Dell entered India about eight years back and focused solely on the corporate segment. However, in 2007, the company reworked its strategy and aggressively focused on the consumer market. To fuel consumer demand, Dell is in creasing its channel partners while upping the retail presence. By the end of this year, it is planning to increase its presence to100 Indian cities.
In terms of employees, Dell India is the second biggest centre with 13,000 people after the US. The company has a manufacturing facility in Tamil Nadu with annual capacity of 1 million units.

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