9.7.18

Samsung sets up ‘world’s largest’ mobile unit in Noida

Prime Minister Narendra Modi and South Korean President Moon Jae-in will inaugurate Samsung’s expanded factory in Noida Sector 81, which is being billed as the world’s largest mobile phone production unit in terms of the number of devices rolled out every month.

The move to double the production capacity to 1.2 crore mobile phones a month comes at a time smartphone users in the country are likely to touch the 340-million mark by the end of this year. Studies have described India as the second-largest smartphone market in the world, only behind China.

Experts have said Samsung’s decision to revamp the Noida unit could not have come at a better time. India’s smartphone consumer base, driven by its young demography, has been expanding rapidly over the recent years. By 2022, India’s smartphone users are expected to shoot up to a whopping 442 million.

Sources said Samsung had pumped in Rs.4,915 crore for expanding the unit, from where it plans to not only cater to the Indian market but also export phones to Europe, West Asia and Africa.

Set up in 1995, the Samsung unit in Noida had started with producing television sets and later added mobile phones to its repertoire.

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