From joyrides to celebrities to high-voltage marketing campaigns, global aviation giants have pressed the full throttle in the bruising battle to grab India’s gigantic Rs 42,000-crore project for acquiring 126 multirole combat aircraft for IAF. With IAF planning to begin field trials for the six fighter jets in contention for this “mother of all defence deals’’ in April-May after evaluation of their technical bids, it’s all about grabbing eyeballs of the decisionmakers as well as the public at large at the ‘Aero India-2009’ show. The six contenders — the American F/A-18 ‘Super Hornet’ (Boeing) and F-16IN ‘Super Viper’ (Lockheed Martin), French Rafale (Dassualt), Eurofighter Typhoon, Swedish Gripen (Saab) and Russian MiG-35 (RAC MiG) — are leaving nothing to chance.
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