The Tata Aria

Tata Motors which on Monday launched its cross-over car, Aria, in three trim levels, has priced its top-end Aria Pride at Rs 15.5-lakh (ex-showroom Delhi) and Rs 15.85-lakh (exshowroom Mumbai). The car was launched in the presence of Tata Group chairman, Ratan Tata. The Aria Prestige has been priced at Rs 14.5-lakh in Delhi and Rs 14.82-lakh, respectively (both ex-showroom). Aria Pleasure has been priced at Rs 12.91-lakh in Delhi and Rs 13.18-lakh in Mumbai, again ex-showroom. It will be rolled out from Tata Motors' Pune plant and will be the first cross-over in the country with a four-wheel drive.