16.5.13

Of Cellular subscribers....


Vodafone and Idea Cellular added more customers in April relegating Bharti Airtel, India’s leading mobile phone company by revenue and customers, to the third spot, according to the latest subscriber growth numbers by the Cellular Operators Association of India, the industry body representing GSM operators.
Vodafone’s Indian unit added over 1.4 million customers last month, more than double the 0.6 million that Airtel mustered. Idea also stole a march over the Sunil Mittal-promoted telco, adding over 1.3 million subscribers last month. Bulk of the GSM market expansion took place in category B&C circles.
Vodafone recently overtook Bharti to become India’s leading mobile phone company in rural India, having added 4.9 million rural customers in February and March, compared with 2.6 million added by Airtel in the same period. Though Bharti Airtel remains India’s biggest mobile operator, its market share has shrunk marginally from 28.5% in March 2013 to 28.4% in April.

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