IPL's Valuation

The BCCI has claimed that brand IPL is worth $4.5 billion, or Rs.27,000 crore. In its annual report for 2015-16, the Board has mentioned that this staggering figure for `cricket's biggest brand' was calculated by valuation appraisal firm Duff & Phelps last year. “According to the Broadcast Audience Research Council of India, the total TV viewership of IPL 2016 calculated by impressions stood at 102 crores. A report by management consultancy firm KPMG puts the total impact of IPL 2015 on the Indian economy at Rs.1,150 crore, more than 0.6 % of the country's GDP ,“ states the report.
The BCCI has just floated an open tender for the T20 league's global media rights (TV and digital) for a period of 10 years, with the digital rights available for half that period. The battle for these rights may see leading sports broadcasters like Sony Pictures Network India (SPNI) and Star Sports spend more than $4 billion to pocket them.
According to a survey carried out by the Board, the 2016 IPL was a superhit. 52% of the TV viewing households watched the tournament, with the league's cumulative TV reach being 361 million viewers. 1,543,655 spectators went to watch the matches on the ground, while 4,40,000 people paid a visit to the `fanparks,' a maiden initiative taken by the BCCI to popularise the league in tier-2 cities.
The BCCI has claimed that the net viewership of the league has hit the 100 million mark The `Summer Slam' is leading the charts on the social media too, as per the survey . At 300%, its growth on twitter is the fastest among all the top sporting leagues of the world since 2014.

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