German shoe company sets foot in Agra

The Uttar Pradesh government’s efforts to attract foreign investments, especially those which are looking for an alternative to China in the aftermath of Covid-19, bore fruit with a Germany based footwear brand shifting its entire production to Agra.

Von Wellx, owned by Casa Everz Gmbh, has announced the shifting of its entire shoe production business in China, with a capacity of over three million pairs annually, to Uttar Pradesh with an initial investment of Rs.110 crore.

An official said a new manufacturing unit of a similar capacity will be set up in Agra under a collaboration between Von Wellx and Iatric Industries Pvt Ltd.

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