Satyam is now Mahindra Satyam

Satyam is no longer Satyam. It has become Mahindra Satyam as per the demands of the business. In fact, it’s an irony that ‘What Business Demands’, which was the tagline below Satyam’s original logo, is now missing. Perhaps, the new management saw the futility of stating the obvious. According to the company, this strategic move paves the way for the emergence of a robust brand, which draws from the core values of the Mahindra Group and the inherent strength of the Satyam brand. Speaking on the rebranding initiative, Anand Mahindra, V-C & MD, Mahindra Group, said customer centricity, high standards of corporate governance, unimpeachable ethics form the cornerstones of the Mahindra Group. This rebranding exercise symbolises an amalgamation of the Mahindra Group’s values with Satyam’s fabled expertise, even as it retains that part of Satyam’s identity which signifies commitment, purpose and proficiency of the organisation and its people.