All multiplexes in Mumbai and other parts of Maharashtra will have to screen Marathi films during prime time from 6 pm to 9 pm, culture minister Vinod Tawde said in the state assembly on Tuesday , drawing sharp reactions from Bollywood which called the move undemocratic.
The BJP-Sena government is “in the process of enacting a law“ in this regard, Tawde said during his reply to a discussion on culture. In his reply, he made a series of announcements on promoting Marathi culture, including a plan to replace Bombay with Mumbai in 199 state legislations. The peak evening slots would help promote regional cinema, he said.
“When Ashok Chavan was chief minister, he had given concessions to multiplexes and it was then agreed to reserve morning time (shows) for Marathi cinemas. I have now changed that to prime time,“ Tawde said. In 2010, the then DF government had made it mandatory for all multiplexes to en sure 124 screenings for Marathi movies in a year. However, most multiplexes do the screenings during odd hours and not during prime time.
Tawde said he had not changed the number of shows the multiplexes would have to organize.
The minister also said it will be mandatory for all multiplexes and single theatres to show a 1-to-1.30 minute audio-visual on Dadasaheb Phalke before the start of a movie.
The audio-visual will be in the language in which the film is being screened.
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