29.10.12

‘India Entertainment and Media Outlook 2012’


India’s entertainment and media industry, the fastest growing in the world, is poised to clock an average growth rate, or CAGR, of 17% over the next five years to exceed Rs. 1,75,000 crore, a CII-PwC report has said. The burgeoning internet segment has the potential to outshine the print sector by 2014, according to the CII-PwC’s ‘India Entertainment and Media Outlook 2012’, which says the overall growth will be driven by advertising spend, consumer spend infrastructure and policy support. Internet access contributed 14% to the total revenues in 2011, when the industry grew at 17.5% over the previous year to an estimated Rs. 80,000 crore. The television and print segments continued to be the largest contributors, ac counting for 66% of the total revenue, even as the share of these segments reduced compared with the previous year. At the same time, the share of internet grew from 11% in 2010. Internet access and gaming segments were the fastest growing, with annual growth rates of 57% and 33%, respectively. The gaming segment, though a small contributor to the industry, has been growing due to the rising popularity of mobile, online and social media gaming. Television, the biggest segment in terms of revenue addition, grew at an annual rate of 16%. The advertising segment in India is dominated by the television and print sectors, which together account for over 80% of its revenues. Both sectors are expected to continue to be dominant over the next five years.
Advertising spend contributes about 35% in revenues to the industry. But, compared with other countries, advertising spend as a percentage of GDP is very low at 0.3%.
According to the report, entertainment content—being accessed through different mediums—and innovation in digital content will drive the advertising spends.
Where the consumer is concerned, the second big game changer, key spend segments include television subscription, film admissions and print circulation. The average annual spend per capita is at a low of $7 in India, compared with $22 in China and $65 in Brazil.

1 comment:

Market Research Reports said...

Entertainment Market in Indian has authorized an intense growth in the last two years making it one of the quickest growing sectors in Indian. Television itself experienced its modification from a single Govt possessed programs to a medium telecasting additional than 300 nationwide and local channels. At present Indian movie industry or Bollywood is a great combination of entertainment and commercial industry.