Virgin Atlantic is aiming for a 20% market share on the London-Mumbai route as it resumes flights on the route after discontinuing them about fours years back.
The London-Mumbai route is one of the busiest internationally with around 10 lakh people flying every year on business and personal visits.
The airline is also looking to add more India destinations and has applied for flying to Hyderabad, Bangalore and Goa.
The airline exited the London-Mumbai route post 26/11 terrorist attack due to thinning passenger numbers.
Branson blamed poor slot timing for the earlier failure.
Air India, Jet Airways and British Airways that operate on this route have slashed their fares considerably to counter the re-entry of Virgin Atlantic.
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