Fast-food chain Burger King has entered India through a joint venture with the Everstone Group, a private equity and real estate firm.
Under the deal, announced, Everstone has entered into a long term master franchise and development agreement with Burger King Worldwide that includes sub-franchise rights for all of India.
Everstone will work with BK AsiaPac to set up a supply chain and execute a roll out plan to establish Burger King’s outlets across the country.
“India is a market with huge potential for us and we have the chance to offer the unique Burger King brand proposition to its consumers with our own local twist to the menu,” said Elias Diaz Sese, president, BK AsiaPac. “I am very excited about this venture.”
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