Big TV tunes into high-def content

The direct-to-home (DTH) subsidiary of Reliance Communications, Reliance Big TV, is now focusing its attention on acquiring content. While it is reportedly in talks for high definition (HD) content acquisition deals amounting to Rs 150 crore with global media conglomerates, it also plans to invest Rs 350 crore in content acquisition over the next four years. Besides, Reliance Big TV is also extending its existing relationship with the Fox Star Group. In another development, Reliance MediaWorks (formerly Adlabs) has reportedly acquired the assets of iLabs UK, one of the only two film-processing facilities in London’s Soho, for an undisclosed amount. The deal comes close on the heels of Tata Elxsi setting up a 45-seater digital studio in Los Angeles to cater to the growing need of Hollywood. A Reliance Big TV official said that the company’s discussions with global players to source new content is expected to help target an 8% revenue market share in the DTH value-added services category. The official said the company was in advanced discussions with Comedy Central, BBC and CNN for non-film HD content to be showcased on its PPV platform. Following its high-profile marketing alliance with Fox Star Studios for the India release of James Cameron’s Avatar, the company has initiated another round of discussion with Fox Star to extend its relationship.