28.11.12

Adlabs Imagica


Manmohan Shetty’s Adlabs Entertainment is building a Rs.1,600-crore theme park on the Mumbai-Pune Expressway and the entertainment entrepreneur has secured two-thirds of the total project cost in debt from a consortium of 14 banks led by Union Bank of India.
Called Adlabs Imagica, the project coming up on a 300-acre plot, will redefine the theme park experience in the country, he said.
It will be rolled out in three phases, with the first phase scheduled to open to public by March next year. Spread over 110 acres, the first phase will have about 21 international standard rides, including the country’s largest roller coaster and 4D stimulation rides.
Phases two and three will include a water park and a three-star hotel, Shetty said. The travel time from both Mumbai and Pune will be around one hour.
While entry prices are not yet fixed, it is expected to be around Rs.1,400-1,500 per person. Ticket prices would form 75% of the revenue, with the rest coming from food and beverages as well as merchandise sale.
He said the theme park can accommodate 20,000 visitors at any given time and that the water park will be added in the first year itself. A maverick entertainer, Shetty founded Adlabs Films as an advertising films processing company in 1976. Soon, the firm ventured into feature film processing by setting up a state-of- the-art laboratory in Film City, Mumbai and processed 80% of all films made.

1 comment:

Jose Sebastian said...

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