28.11.12

Magzter


Magzter, an online magazine store developed by two Chennai-based entrepreneurs Girish Ramdas and Vijayakumar Radhakrishnan, has become the top grosser on the Apple iPad’s app stores across much of Asia.
The newsstand, which was launched just 17 months ago, already has 4.5 million users globally.
India-made apps have previously seen success on the downloading side. Rohit Singal’s NightStand alarm clock app for the iPhone was downloaded three million times in a few days in 2007. But these have been primarily free apps. Magzter is perhaps the first Indian app to feature in the top grosser list across many app stores. The majority of Magzter’s users are in the US, the market that the company is most focused on. Ramdas has never worked in the US. He grew up and has worked throughout in Chennai. He graduated from the College of Engineering, Guindy, in Chennai. In 2000, he founded an IT services company called Dot Com Infoway in the city and later started a magazine called Galatta focused on the south Indian film industry. In 2009, he created an iPhone app for the magazine and followed it up with an iPad app. These apps later inspired him to create the global online magazine newsstand.
Magzter has more than 1,500 magazines in its store. About 400 of them are Indian magazines.  Radhakrishnan did a Bachelor's degree in computer science from Madras University and a Master's degree in management from BITS, Pilani. He later worked with Ramdas in Dot Com Infoway.
Magzter has received massive traction over the past 45 days thanks to the addition of some Facebook sharing features. Sales have risen by 80% in November, compared to October.
Magzter’s popularity is also because of the ease with which publishers can use it to publish replica versions of physical magazines or even to create highly interactive magazines. Magazine prices are also heavily discounted, by as much as 50% in many cases, because of the cost effectiveness of the online medium. Magzter, compared to some of its other online newsstand competitors, has another big advantage. It allows you to buy a magazine on one platform, say Apple’s iOS, and read it on another one of your devices that runs on, say, the Android or Windows 8 platform. Magzter is now trying to quickly build on its success.

No comments: