Jumbo King gets ready to spread across India

Jumbo King, the desi burger company, known for traditional snack foods like Vada Pav for Mumbaikars, is set to spread its wings to north and south India.With an investment plan of Rs 15 crore in fiscal 2008-2009, the company plans to set up stores in the southern and northern regions. Overall, the company plans to open 500 stores across the country in 22 cities by 2011.
“We are planning to take the store numbers to 200 by March 2009. At present, we have 35 stores in Mumbai and 11 in Gujarat across Surat, Vadodara, Ahmedabad and Anand. We are planning to enter south India, either in Hyderabad or Bangalore, and probably in Noida in north India by this fiscal end.We will increase our concentration in Mumbai. In the next seven to eight days, we will open five more stores in the city. This will take the total number of stores to 100 in Mumbai, 50 in Gujarat, 25 in south India and 25 in north India", said Dheeraj Gupta,the Managing Director. “We will kick-start our operation in the south in January 2009. By March-April, we plan to enter the northern market,” Gupta added. Even as Jumbo King has only five company-owned stores out of 46 at present, the company expects that by the end of this financial year there will be a 50:50 ratio in terms of the number of franchisee-led stores and company-owned outlets. Gupta said, “While Jumbo King spends Rs 10 lakh on every new store, we have set aside Re 1 crore for advertising and communication this fiscal year.
We plan to increase adspend by three times during 2009-2010.

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