Boosted by a 39% rise in used car sales till the September quarter at 1,700 units and sensing a huge opportunity in this space, Mercedes-Benz India has launched a separate brand to cash in on the pre-owned car market. The country's largest luxury car maker will sell pre-owned cars under the brand, Mercedes-Benz Certified.
Till September 30, the company has sold 1,700 old cars in India, a 39% jump over the same period last year. It still has around 300 units on offer, said Mercedes-Benz India MD and CEO Eberhard Kern. He was talking to reporters here after announcing the launch of Mercedes-Benz Certified. “There has been an increased demand for the pre-owned Mercs... Merc enjoys a strong equity in the market and with Mercedes-Benz Certified we will cater to this growing demand,“ Kern said.
The company on Thursday launched 12 pre-owned car showrooms.
Till September 30, the company has sold 1,700 old cars in India, a 39% jump over the same period last year. It still has around 300 units on offer, said Mercedes-Benz India MD and CEO Eberhard Kern. He was talking to reporters here after announcing the launch of Mercedes-Benz Certified. “There has been an increased demand for the pre-owned Mercs... Merc enjoys a strong equity in the market and with Mercedes-Benz Certified we will cater to this growing demand,“ Kern said.
The company on Thursday launched 12 pre-owned car showrooms.
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