Home-grown utility vehicles major Mahindra and Mahindra have launched TUV300, its second vehicle in the sub-4-metre segment of the sports utility vehicle (SUV) market. The new model is also M&M's first vehicle in three years that's priced at an entry level Rs,6.90 lakh (ex-showroom Mumbai), rising up to Rs.9.1 lakh for the top version. TUV300 (in which `T' stands for tough) is a combat SUV -its design was inspired by battle tanks used by the military. This mini-SUV , which runs on diesel, is positioned between M&M's Quanto, its maiden sub-4-meter SUV , and Scorpio, its regular and best selling model in the overall SUV segment.
With TUV300, Mahindra expects to gain market share in this fast growing segment in the automobile industry .
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