Lexus drives in

Japanese car major Toyota's premium brand Lexus entered India to challenge the stronghold of German trio Mercedes Benz, Audi and BMW on luxury car buyers. Lexus, a top brand in markets such as the US, China and Japan, drove in three new models. Apart from German companies, British brands Jaguar and Land Rover (owned by Tata Motors) are also key players in the luxury segment.

Lexus had shelved plans to enter India a few years back, but changed its mind now as it expects sale and share of luxury cars to rise gradually on the back of economic growth and rising affluence.

The company's line-up for India includes two SUVs and one sedan, and these will be imported till Lexus takes a decision on local assembly operations. The cheapest car from the company's stable will be ES 300h hybrid sedan -priced at Rs.55 lakh (Delhi ex-showroom). RX 450h Hybrid SUV will cost up to Rs.1.09 crore, while the company is yet to reveal pricing of the third model, all powerful LX 450d SUV .

Lexus sold 6.78 lakh units globally in 2016.

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