24.9.08

Bollywood's BIG Hollywood Dream

Over the last few years, the Hindi film industry has seen the emergence of a lot of big corporate players and probably the biggest among them is the Anil Ambani owned Reliance Big Entertainment. The company, which has already made its presence felt across areas such as film production, distribution, exhibition, home video, DTH and music, has now bagged one of the most lucrative deals in the history of Indian cinema.Reliance Big Entertainment has inked a 1.5 billion $ deal with Steven Spielberg's DreamWorks SKG to set up a new age DreamWorks studio. The studio, to be based in Los Angeles, will produce 6 films per year for the next 6 years and the rights for all these films across platforms such as theatres, DTH, television, DVD's will remain with Reliance for India. As per the deal, DreamWorks will become a 50:50 joint venture of Spielberg, current DreamWorks chief executive Stacey Sinder and the Anil Ambani owned Reliance Big Entertainment.This coming together of one of the biggest conglomerates in India and the most popular director in the West (Steven Spielberg) is surely a 'Big' step for Indian cinema.

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