15.1.16

Idea 4G in 4 More States

Idea Cellular, the country's third largest telco by subscribers, has expanded its 4G footprint with the launch of services across Chhattisgarh, Haryana, Madhya Pradesh and Punjab.
It had earlier launched services across all five southern states -Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana -to take on its bigger rivals Bharti Airtel and Vodafone India, which have already launched commercial 4G services. Four more states make up three telecom circles, with MP and Chhattisgarh counted as one.
With this launch, the company now offers services in seven of India's 22 service areas. Idea's 4G LTE services will be available across 183 towns in these seven telecom service areas by January 31. The telco has 2.7 million 4G devices, nearly 4% of its subscriber base in these seven telecom service areas, registered on its network. In comparison, on an all India basis, Idea has nearly 49.5 million customers owning 3G devices and over 6 million customers with 4G devices.
The company said its 4G services will rapidly expand to cover 84 towns by March 2016.
Ambrish Jain, deputy managing director at Idea Cellular, said the company will extend 4G services to three more key markets, namely Maharashtra & Goa, North East and Orissa, by March. By June, Idea's 4G footprint will cover 750 cities across 10 telecom circles.
Idea Cellular holds 1800 MHz 4G spectrum in these 10 telecom circles, which cover 50% of telecom market but over 60% of Idea's gross revenue.

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