8.1.16

Netflix streams in

American internet streaming giant Netflix announced an entry into India on Wednesday , looking to cash in on the rapidly-improving internet speeds and the fast-expanding online presence. The entry of the company , whose popular shows include “Unbreakable Kimmy Schmidt“, “Daredevil“ and “Narcos“, also comes at a time when high-speed 4G networks are coming up and prices of 4G mobile devices have been falling. “It's the birth of a global TV network. We are moving as quickly as we can to have global availability of all the content on Netflix,“ Netflix CEO Reed Hastings said at the Consumer Electronics Show (CES) on Wednesday morning. The company provides on demand TV shows and movies through the internet, and announced prices starting from Rs.500 per month for the Indian market. It also announced higher-tier packages which include a Rs.650 package for High Definition (HD) content that can be watched on two separate devices. The top-end Rs.800 package is for 4K content that allows four concurrent streams.
The company is expected to get sizeable numbers in metros and bigger towns where the internet services, including broadband, are faster and there is a traction for high-quality programming content from the western world. However, to make any significant dent into the DTH and cable business, the company will need to add vernacular content while also making its services cheaper.

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