The Indian Premier League (IPL) has once again proved to be the most sought after property by fans and advertisers alike, be it on-ground or online.
On television, more than 357 million viewers watched the IPL this season, according to telecast rights holder Sony Pictures Networks India (SPN), establishing it as the biggest television event in India. The figure doesn't even include that of the final head on May 29. In fact, for seven weeks in a row, IPL's viewership has remained more than that of any primetime shows.
The tournament has also yielded record growth in new social media users and interactions on various platforms, according to experts.Thirty million users talked about this year's cricket tournament on Facebook, the most for any IPL.
Twitter and Instagram also recorded healthy engagement ratios -a measure of users following IPL and commenting, liking and sharing posts linked to the event -and outreach numbers, according to an IPL social media audit report by Mindshift Interactive.
Incidentally , on Twitter, the average user growth was 8% across key IPL teams, while Instagram had an engagement ratio of 93%, according to the report.
IPL 9's combined outreach number (a measure of the number of posts on social media linked to the event and hashtags and the average followers) was 371 million for Twitter and Instagram, Mindshift Interactive said.
With 360 million posts, comments and likes, this year's tournament, held from April 8 to May 29, drove the highest level of conversation Facebook has measured for any IPL, said Asha Thacker, strategic partner, development, sports, India for Facebook.
On television, more than 357 million viewers watched the IPL this season, according to telecast rights holder Sony Pictures Networks India (SPN), establishing it as the biggest television event in India. The figure doesn't even include that of the final head on May 29. In fact, for seven weeks in a row, IPL's viewership has remained more than that of any primetime shows.
The tournament has also yielded record growth in new social media users and interactions on various platforms, according to experts.Thirty million users talked about this year's cricket tournament on Facebook, the most for any IPL.
Twitter and Instagram also recorded healthy engagement ratios -a measure of users following IPL and commenting, liking and sharing posts linked to the event -and outreach numbers, according to an IPL social media audit report by Mindshift Interactive.
Incidentally , on Twitter, the average user growth was 8% across key IPL teams, while Instagram had an engagement ratio of 93%, according to the report.
IPL 9's combined outreach number (a measure of the number of posts on social media linked to the event and hashtags and the average followers) was 371 million for Twitter and Instagram, Mindshift Interactive said.
With 360 million posts, comments and likes, this year's tournament, held from April 8 to May 29, drove the highest level of conversation Facebook has measured for any IPL, said Asha Thacker, strategic partner, development, sports, India for Facebook.
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