16.10.11

J&K reaps a bonanza

India has rediscovered its romance for Kashmir with an unprecedented 10.73 lakh tourists visiting the Valley till September 30. This is believed to be the highest number of tourist arrivals in the last 25 years, strong evidence of what’s possible if normalcy is given a chance. Kashmir has surpassed last year’s tourist arrivals of 7.38 lakh, and the data collected by the state tourism department shows both Indians and foreigners have given the Valley a thumbs up despite apprehensions over security. Foreign tourists visiting Kashmir has jumped from a few thousands to about 22,000. Beneficiary of the bonhomie is not just Kashmir, but Ladakh and Amarnath as well. Visitors keen on taking in Ladakh’s stunning vistas and adventure opportunities doubled to 1.48 lakh this year. The number of Amarnath yatris is at a high of 6.35 lakh — a jump of 2 lakh from last year. The director of tourism in Kashmir, Farooq A Shah, said, “This is the highest number of tourist arrivals recorded in the last 25 years. It has been a very gA peaceful season has meant a booming economy for locals after the stone pelting unrest in the Valley and the tragic cloudburst in Leh last year. The state government is advocating against travel advisories issued by some countries, pointing to the vote of confidence tourists have delivered. The Union tourism ministry had in recent years launched an advertisement campaign, with J&K as a special focus. State officials and political representatives have also made their presence felt in the international market through trade fairs and other initiatives. Good season for us. But Kashmir’s potential is unparalleled and we hope to do more work.”

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