US auto major Ford today launched its much-awaited compact sports utility vehicle EcoSport in India.
Ford EcoSport has been finally launched at an introductory price of Rs.5.59 lakh.
Ford EcoSport Pricing- Ambiente 1.5L Ti-VCT (MT Petrol)- Rs.5.59 lakh.
Ambiente 1.5 TDCi (MT/Diesel)- Rs.6.69 lakh
Titanium 1.0L EcoBoost (MT/Petrol)- Rs.7.90 Lakh
Titanium 1.5L TiVCT with Powershift (AT/Petrol)- Rs .8.45 lakh (all prices are ex-showroom, New Delhi)
Ford EcoSport is available in 10 Variants across 4 trims, 3 engine options and 7 colours.
The company's wholly-owned subsidiary, Ford India is betting big on the new compact sports utility vehicle, which is the second generation version of the model that was developed in Brazil and first launched in South America in 2003.
The EcoSport will take on Renault's best selling SUV Duster which is priced at a range of Rs.7.99 lakh to Rs.12.18 lakh (ex-showroom Delhi). It will also be in the same segment as Mahindra Quanto, which is available at a price of Rs.5.99 lakh to Rs.7.75 lakh (ex-showroom Delhi).
The company has already started taking bookings of the vehicle and deliveries will start from today.Ford India has invested USD 142 million at its Chennai plant to manufacture the EcoSport.
The model was showcased at the 2012 Auto Expo in the Capital and the company had then said that it would sell the new SUV in around 100 markets worldwide and it would be produced at plants in India and Brazil initially.
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