Rs.2,000 crore. That’s what the Congress, the BJP and other national and regional political parties will spend on advertising in the run-up to assembly elections later this year and ahead of the general elections scheduled for 2014.
The Congress and the BJP have reportedly lined up budgets of about Rs.500 crore each, while regional parties such as DMK, AIADMK, SP, BJP, JD(U), TDP and others are expected to spend another Rs.1,000 crore.
Leading agencies such as Rediffusion Y&R, JWT, Crayon, Percept/H, Grey Group, Dentsu India and Madison World have pitched for the Congress and BJP contracts and have already made their first round of presentations. The parties are expected to award contracts to the selected agencies by September.
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