After a neck-and-neck race that lasted two years, Mercedes-Benz is back at the top of the heap in the Indian luxury car market. In the January-March 2015 period, Mercedes-Benz has 3,566 units compared to Audi's 3,181 units in the same period, which makes Mercedes-Benz the leader in the luxury car market ousting Audi from the top spot for the quarter. German rival BMW does not disclose sales numbers but estimates put the brand's January-March 2015 sales at nearly 1,500 units, making it the third luxe brand in the pecking order.
Mercedes-Benz has returned to the top slot in the Indian luxe car market five years after losing the perch to BMW in 2009. BMW in turn lost it to Audi in 2012. For the financial year 2014-15, Audi continues to be the top luxe brand though its lead over No. 2 Mercedes-Benz is a slender 79 units. In FY15, Audi India sold 11,292 units, up 11.51% over the year-ago period. In the same period, Mercedes-Benz India sold 11,213 units, up 17.5% year-on-year. BMW , say ndustry sources, sold around 7,000 units.
The three German brands have traditionally commanded nearly 90% of Indian luxury car sales.
Auto experts say Mercedes Benz stepped on the gas in 2013 with the launch of its volume models A-Class and B-Class.
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