Mahindra and Mahindra (M&M) will make yet another attempt to regain its stronghold in the SUV segment as it readies an all-new compact off-roader, to be christened TUV 300. The company said the new vehicle will be launched in September and help it counter growing competition from rivals like Renault, Ford and now Hyundai (which has driven in Creta).
Continuing with its tradition of naming vehicles with alphabets that end with `O', Mahindra said the new vehicle will be pronounced as “3 double O“. Vehicles that end with the alphabet O are seen as lucky by the company , which has products such as Scorpio, Bolero and the XUV 500 (5 double O). The alphabet T in the new SUV stands for tough, M&M executive director Pawan Goenka said.
The company has been trying to ward off growing competition and will launch two new compact SUVs towards this end, the TUV300 being the first one. “TUV300 will be a compact sub-four metre SUV ,“ Goenka said.
M&M had introduced a compact SUV Quanto in 2012 but it did not meet with the success that the company's other models had seen
Continuing with its tradition of naming vehicles with alphabets that end with `O', Mahindra said the new vehicle will be pronounced as “3 double O“. Vehicles that end with the alphabet O are seen as lucky by the company , which has products such as Scorpio, Bolero and the XUV 500 (5 double O). The alphabet T in the new SUV stands for tough, M&M executive director Pawan Goenka said.
The company has been trying to ward off growing competition and will launch two new compact SUVs towards this end, the TUV300 being the first one. “TUV300 will be a compact sub-four metre SUV ,“ Goenka said.
M&M had introduced a compact SUV Quanto in 2012 but it did not meet with the success that the company's other models had seen
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