29.6.08

Nano to have a Dussera launch



Tata Motors has announced that its ambitious Nano project could be rolled out from its Singur facility by Durga Puja.The entire project had been reworked at the plant site at Singur due to floods last year which had led to cost escalations.Despite these cost overruns, the Rs 1-lakh car was on track and on schedule. And there was no question of Nano being produced at any other Tata Motors plant.Tata Motors has received a lot of enquiries for setting up plants from countries like the US, Latin America, Europe and South-East Asia. The company’s focus would remain the domestic market for the first couple of years, Tata Motors was keen to eventually take the $2,500-car to markets in Africa and Latin America. The Rs 1-lakh wonder had taken the world by storm when it was unveiled earlier this year at the Auto Expo in New Delhi by Tata Group chairman Ratan Tata.The Nano had become a hit even at the Geneva Motors Show later, with many global firms showing their admiration for the Tatas in coming up with a cost-effective product.

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