10.8.08

Tea Bars @ Kolkata Metro Stations

Assam Company Ltd has tied up with Metro Rail to introduce tea bars at some of the busy stations. The tea company, which was started in 1839, has already launched such counters under the brand name Camellia Tea Bar in leading city clubs.“The first will be the Tollygunge station followed by Kalighat. After that, it will be gradually rolled out to other stations,” said head of tea business Mukund Raman, hinting that the company will launch such tea bars at 12 Metro stations, which has relatively high footfall. ACL has identified Rabidra Sadan, Esplanade, Dum Dum, Shyambazar, Girish Park, Park Street and MG Road Metro stations for opening Camellia Tea Bar branches. Raman said ACL, being the oldest tea company in the world, wants to promote tea drinking. “Tea is an anti-oxidant and good for health. We are confident that the tea bars will be a hit in the state,” said Raman. Camellia Tea Bar will offer lemon tea, ginger tea and typically Indian masala tea with milk and sugar. “Later, mocktails with juices will also be on offer. We are also planning to offer high-quality packet tea at affordable prices from the Metro outlets,” he added. Incidentally, Camellia Tea Bar is running its outlets in Calcutta Swimming Club, CC&FC, Hotel Samilton, Woodlands Nursing Home, Gariahat Mall, Royal Calcutta Turf Club, Priya Cinema, Star Theatre, Godhuli 17 and Princeton. “The response is really encouraging. We are now planning to go beyond Bengal and launch this concept in Orissa and Jharkhand,” he added.

No comments: