Digitization, growth of social media and segmentation of the market were the key highlights of the media and entertainment industry in 2010, which registered a growth of 11% over 2009 and touched Rs 652 billion (Rs 65,200 crore), according to a Ficci-KPMG report. Television saw a tremendous increase in the net DTH subscriber base to 28 million at the end of 2010. The advertising industry, which had taken a beating in 2009, saw a significant growth and played an important role in the growth of the television industry, which grew by 15.5% in 2010 and is expected to see a compound annual growth rate of 16% by 2015.
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