After a tough 2012, India’s media and entertainment (M&E) sector is expected to grow 11.8% this year to Rs.91,700 crore from the Rs.82,000- crore mark last year, said a joint report released by the Federation of Indian Chambers of Commerce and Industry (FICCI) and KPMG.
The main growth drivers for the M&E sector will be digitisation, growing regional media and the upcoming elections, the report said.
The was released during FICCI-Frames, an annual three-day get-together of the media and entertainment sector including its various arms such as films, broadcast (TV & Radio), digital entertainment, animation, gaming, visual effects, etc.
According to the report, advertising expenditure in the media space grew 9% to Rs.32,740 crore in 2012. Print accounted for 46% of this.
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