India's largest car maker launched its first serious offering the compact SUV space. The Vitara Brezza is priced at Rs.6.99 lakh to Rs.9.68 lakh before local levies and insurance in New Delhi. Rs.1-1.2 lakh cheaper than the EcoSport and Rs.12,000-25,000 less than the Mahindra TUV 300 depending on the variant. Maruti is definitely seeking to shake up the compact SUV market.
It is entering the segment at a time when the erstwhile superstars, the Renault Duster and Ford EcoSport, are losing steam and have posted a decline of 54% and 26%, respectively , in April-February sales. However, newcomers Hyundai Creta and Mahindra KUV 100 are generating significant interest. Unlike its other recent products, Maruti will sell the Brezza through 1,970 outlets across the country -not just the NEXA showrooms -clearly indicating that the company is eyeing big volumes.
Production of the vehicle has already begun and the company is likely to start deliveries by the end of this month. The Brezza is positioned in the sub-4 metre space (others being Mahindra's TUV 300, KUV 100 and Quanto, and Ford's EcoSport). The segment accounts for hardly 8,000 to 10,000 units a month of over 40,000 to 45,000 utility vehicles sold monthly .