Incredible India 2.0

India's spirituality and it's wellness traditions will be the highlights of Incredible India 2.0 campaign.
The revamped version of the government's marketing initiative to promote India as a preferred tourist destination for global audiences will be launched formally on World Tourism Day on September 27.

While the usual spiritual circuit-Varanasi, Mathura and Ajmer -will continue to receive a helpful hand from the government. Ayodhya, the birth place of Lord Ram, apart from far flung monastries in Lahaul Spiti to be promoted as tourist spots for a global audience.

In addition to the Buddhist circuit that attracts a large number of foreign tourists, the government has also decided to include the temple town of Goraknath, home to UP chief minister Aditya Nath Yogi's Gorakhnath Math.

Incredible India 2.0 campaign will focus on developing at least 10 cities where it will promote their spirituality quotient and also develop their medical and wellness potential.

Rishikesh, for instance, will not only offer `adhyatm' to the tourists it hosts, but also offer traditional wellness programmes that tourists can enrol for.

Kerala, likewise, will not only be promoted for its natural beauty , but also for it's ancient ayurvedic healing systems.

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