Maruti launches Ignis

Maruti Suzuki widened its compact car portfolio to as many as seven vehicles as the company drove in the Ignis premium hatchback. The car, which will be the second small car from Nexa after the Baleno (the network also sells the S-Cross crossover), comes with an entry price of Rs.4.6 lakh for the petrol variant and Rs.6.4 lakh for the diesel version (both ex-showroom Delhi).

The Ignis joins a long list of compact cars in the company's line-up which spans from the Alto at the entry-level, and runs up to the Baleno through models such as WagonR, Celerio, Ritz and old warhorse Swift. The model comes at a time when the company is working up substantial upgrades for some of its key models such as the Alto, Swift and WagonR.

Maruti says that the new car, which took an investment of as much as Rs.950 crore for development, is targeted at the “millennials“ or those under 28 years of age.

The Ignis, which is already being manufactured in Japan and is also sold in Europe, boasts of a variety of safety features which come equipped as a standard fitment.These include dual air bags and anti-lock braking system (ABS).

The company has so far received bookings for 6,000 units as online sales opened about a week back.

The company is also mindful of the long waiting period -running into months -on models such as the Baleno and the Brezza mini SUV .A part of this would be tackled as it starts production from a new plant in Gujarat.

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