No.1 in Google Play app usage

Mobile users in India downloaded the most number of apps from Google Play app store in 2016. With over 6 billion app downloads, India, which was in the third position in 2015, surpassed the US, according to a report by App Annie. Brazil took the third spot with a little over 5 billion downloads. China is not part of the Google Play rankings because the country has blocked Google. However, it was No.1 in iOS app store downloads.

The report indicated that India could widen its gap with others in Android app downloads given its still low penetration of smartphones. India was well ahead of all the others in terms of the total time spent on apps. Out of the total of 900 billion hours spent on Android apps in 2016, 150 billion hours were spent by Indians.

Due to their exploding user bases and increase in time spent per user, emerging markets like India, Brazil, Indonesia and Mexico accounted for four of the top five countries by total time spent on Android apps. However, in Google Play's worldwide revenue, India does not feature even in the top 10, indicating that Google has a long way to go in terms of monetizing its enviable adoption in the country .

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