India to woo visitors for traditional therapy

In a bid to attract medical tourism in the country, PM Modi announced a special Ayush visa category for foreign nationals who want to come to India to take advantage of traditional medicine. The initiative is part of the government’s ‘Heal In India’ campaign to promote medical tourism in India. The government will soon launch ‘Ayush mark’, which will provide authenticity to locally-made Ayush products.

“With this visa, it will make travel easier for accessing Ayush therapies (in India),” said Modi while speaking at the inaugural session of the Global Ayush Investment and Innovation Summit 2022 in Gandhinagar.

The PM added that the Centre has a plethora of initiatives to encourage and promote the Ayush sector, including establishment of a digital portal to connect medicinal plant farmers with Ayush product manufacturers. Mauritius PM Pravind Kumar Jugnauth and WHO director-general Dr Tedros Adhanom Ghebreyesus were present as guests for the event. “From a turnover of less than $3 billion in 2014, the Ayush sector is now worth more than $18 billion,” the PM stated.

The PM said the idea for an Ayush summit came to him during the Covid-19 pandemic. “We saw how ayurvedic medicines, Ayush kada and many such other products were aiding people to increase immunity. During the times of Covid-19, turmeric export from India increased manifold,” he said.

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