30.10.12

IPL looks for a title sponsor



The Board of Control for Cricket in India (BCCI) expects the new title sponsor of the IPL to shell out at least 50% more than what real estate major DLF paid to attach its name to the popular Twenty20 tournament for the first five years as it started the auction process to find a new sponsor on Monday.
The minimum bid price has been fixed at Rs. 60 crore per year, or Rs. 300 crore for a five year term, while DLF paid a sponsorship fee of Rs. 40 crore per year.

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