NaMo Gujarat cable channel, which had hit a roadblock last week with the Election Commission of India ordering its blackout, has got the required clearances to go on air. The channel is supposed to focus on state chief minister Narendra Modi and his achievements in Gujarat. The Ahmedabad collector’s office gave operating licence to New Hope Infotainment Pvt Ltd for Namo Gujarat provided it followed certain norms.
The channel promoters, homeopath Sujay Mehta and agriculture-equipment trader Sanjay Shah, have been asked to get clearance for all pre-recorded political programmes by Media Certification and Monitoring Committee (MCMC) before broadcasting them.
However, as there are is no licence required for the IPTV, NaMo Gujarat’s web programmes will not be bound by any of the conditions.
Modi’s media advisors had tried to circumvent the EC's expenditure guidelines by launching private limited companies to promote him on different platforms. At least two companies were launched in the past six months in an outsourcing strategy which also circumvents the EC guidelines on ‘paid news’.
The company behind ‘NaMo Gujarat’, New Hope Infotainment Pvt Ltd was floated in August this year and has its registered office at Mehta’s clinic at Vastrapur.
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