Improbable as it may appear, but the Indian consumer, an A C Nielsen online survey covering 58 markets and 29,000 consumers suggests, is the most optimistic globally.
Improbable because the global gloom-doom talk, lower-than-expected salary hikes and persistent inflation have had savaged the consumer sentiment in India.
Experts explain that India fares better not because Indian consumers are a very optimistic lot but because consumers in other countries are way more pessimistic.
A closer look at the Nielsen Global Consumer Confidence Index (NGCCI), currently at 92 points, reveals as much. Last quarter, Indonesia with 120 points led India (119). This (July-September) quarter, consumers in Indonesia lost some confidence and slipped by one point, leveling with India where there has been no change for two consecutive quarters. A score of over 100 signals optimism; all else pessimism.
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