20.2.13

E-Commerce



Growing at a rate of 40 per cent, the online retail market is expected to double in the next two years to Rs. 7,200 crore as social media and mobile phones are driving growth in online sales.
The e-retailing market has grown from the size of Rs.1,800 crore in 2011 to Rs.2,500 crore in 2012 and is about to touch Rs.3,600 crore in 2013. The study expects the market to grow to Rs.5,100 crore next year and Rs.7,200 crore by 2015.
Online browsers have become more confident about paying online. Factors that are helping the growth are increasing number of internet users, increasing time spent on internet and positive impact of social media and mobile applications.
India is among the fastest-growing internet markets adding more than 20 million users every year.
At present, there are more than 137 million users. Indians spend 13 hours on browsing, 10 hours on socialising and six hours on emails every week.
The country has 40 million online shopping website visitors per month and this number is increasing at the
rate of 45 per cent annually.
Among categories, apparel has been growing fastest reaching 15 per cent online users in India. Books, music and apparel accessories are other categories showing tremendous growth.

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