India tops consumer confidence index

Consumer confidence level in India jumped by seven points during the second quarter of this year, bringing India to the top globally with the change in government at the Centre, global information and insights provider Nielsen has said.
According to a global consumer confidence index study by Nielsen, India which was ranked second in the first quarter of 2013 is now the most optimistic country , followed by Indonesia and the Philippines. Consumer confidence in India was indexed at 128 in Q2 2014, a seven-point increase from Q1 2013 (121).
“Consumers in India have indicated increased levels of confidence in the second quarter when the country's general elections were taking place,“ Nielsen India Region President Piyush Mathur said. “This buoyancy is yet to translate into increased consumption across sectors. Despite the ongoing inflationary trend and expectations of a poor monsoon, consumers are likely to open their purse strings as we head into the festive season in response to savvy marketing stimulus,“ he added.

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