Tata Motors races past Mahindra

Powered by a young product portfolio, Tata Motors edged out Mahindra and Mahindra to become the No. 3 passenger vehicle maker in India in June, closing the month behind market leader Maruti Suzuki and Hyundai.

Tata Motors, which has been working on a revival for the last one and a half years, sold 18,213 units in June against 18,137 units sold by M&M.

The Tiago hatch was perhaps the first model that saw consumer interest coming back and has been followed by other models such as the Hexa SUV, Tigor mini sedan and compact SUV Nexon.

The company had also hired former Maruti top executive Mayank Pareek to lead its renewed efforts and he is the president of the passenger vehicle business.

Mahindra, on the other hand, has been relying on old warhorse Scorpio and XUV500 to build volumes even as new models such as TUV300 are being pushed aggressively to bring in younger, and urban customers. The company has been working on a number of new models to attract younger customers as it increasingly faces stiff competition from companies such as Maruti, Hyundai and Toyota.

June 2018 saw healthy growth for most of the companies as volumes in corresponding month last year was subdued for many due to implementation of GST from July 1, 2017. Companies had held back deliveries in June last year as prices were expected to come down from July due to lower duty in the GST regime.

Maruti saw volumes grow by 44% at 1.34 lakh units. while for Hyundai the growth was 21% at 45,371 units. Honda, which recently launched the next-generation Amaze entry sedan, saw sales surge by 37% in June to 17,602 units, while Toyota sold 13,088 units against 1,973 units in June last year.

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