Infusing fresh life into its micro car Nano, Tata Motors launched a new top-end variant of Nano called ‘Twist’ at Rs.2.36 lakh, ex-showroom New Delhi.
Enhanced to fit its new positioning of ‘Smart City Car’, the car now comes with electric power steering for and comes loaded with improved beige interiors, new instrument cluster with driver information system, redesigned gearshift console and Damson Purple, a new colour.
The Nano Twist has features like remote keyless entry, twin glove boxes and a four-speaker music system with Bluetooth. The car, aimed at the first time car buyers has increasingly found buyers who are using it as a second car in the family and has been reaching out to more youths. Interestingly, of the total number of cars sold by the company in 2012, only 20% of buyers fell in the age bracket of 18-34, the share more than doubled to 55% in 2013.
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