Apple has broken with tradition and revived the production of iPhone 4 just for India, Indonesia and Brazil, said three senior executives with direct knowledge of the company’s plan. The maker of iPads and MacBooks is betting the lower price point will help it wrest volumes from Samsung’s Grand and S4 Mini, and recoup market share that has slumped, largely because it didn’t have phones that were cheap enough. This is the first time that Apple has resumed the production of a discontinued phone. The company prides itself on pushing the design and technology envelope with every release and progressively stops the sale of older models. Apple’s Foxconn vendor in China has restarted production of the iPhone 4 just for India and the other two markets, according to the people cited above.
The move underscores the rising importance of the Indian market, where the American technology giant lost share and growth slowed in the last quarter. Apple phased out iPhone 4 in October last year from all markets, including India, with the launch of its latest models — the iPhone 5S and iPhone 5C.
The company’s India management managed to convince Apple that an entry-level model at the Rs.20,000 price point was essential to combat market leader Samsung and for expanding sales
The move underscores the rising importance of the Indian market, where the American technology giant lost share and growth slowed in the last quarter. Apple phased out iPhone 4 in October last year from all markets, including India, with the launch of its latest models — the iPhone 5S and iPhone 5C.
The company’s India management managed to convince Apple that an entry-level model at the Rs.20,000 price point was essential to combat market leader Samsung and for expanding sales
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